"There is much discussion in the tech world about what AI will mean for society, especially since it is quickly driving change that could eliminate jobs, with applications such as self-driving trucks or "bots" which take over many skilled functions.Cloud touching groundMicrosoft&China ZH-D Electric Heating Taps Series39;s aim on Wednesday was on businesses and software developers, whether they be students building mobile games or professional technology teams.Nadella's presentation included images from George Orwell’s "1984" and Aldous Huxley's "Brave New World" to underscore the issue of responsibility of those creating new technologies."What Orwell prophesied in '1984,' where technology was being used to monitor, control, dictate, or what Huxley imagined we may do just by distracting ourselves without any meaning or purpose -- neither of these futures is something that we want," he said.

"The future of computing is going to be defined by the choices that you as developers make and the impact of those choices on the world."We've been creating the building blocks for the current wave of AI breakthroughs for more than two decades," Shum said.At the start of its annual Build Conference, Microsoft sought to showcase applications with artificial intelligence that could tap into services in the internet "cloud" and even take advantage of computing power in nearby machines.Artificial intelligence is getting a foothold in people's homes, with personal assistants answering questions and controlling connected devices such as appliances or light bulbs."What happens to lower-level, blue-collar jobs that might be impacted?" Gartner research director of app design and development Jason Wong ask rhetorically.Windows gainsNadella also told developers that some 500 million devices now run on Microsoft's latest Windows 10 operating system, creating a huge audience for their software creations.Microsoft research has gone deep into areas such as machine learning, speech recognition, and enabling machines to recognize what they "see.""Now, we're in the unique position of being able to use those decades of research breakthroughs," Shum said."Which is different from Amazon, Facebook, and Google whose primary business model is to mine personal information using AI to sell you things or put ads in front of you.